The wireless carrier announced Thursday that it will launch its multimedia messaging service (MMS) for the iPhone on September 25. AT&T said it understood customers are “eager” for an update on the plan’s rollout schedule.

Earlier Apple announced before the the iPhone 3.0 operating system was updated this summer to allow the popular smartphones MMS capability. Although iPhone carriers outside the country began MMS network support immediately, AT&T said it was going to wait.

“We’ve been working for the past several months to prepare our systems and network to ensure the best possible experience with MMS when it launches, and that launch date is September 25 for iPhone 3G and 3GS customer,” read a statement on AT&T’s Web site. “We know that iPhone users will embrace MMS. The unique capabilities and high usage of the iPhone’s multimedia capabilities required us to work on our network MMS architecture to carry the expected record volumes of MMS traffic and ensure an excellent experience from Day One. We appreciate your patience as we work toward that end.”

Well this is an much awaited and interesting update and will certainly help both AT&T and Apple to soothe the disgruntled customers. iPhone lacked MMS capability in the initial release and in the final hardware and software upgrade this functionality was promised.

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