Samsung unveiled a new Smartphone OS for Samsung mobile phones called as Bada. Whatever that means is of no importance, the fact is that now the competition is steeper than ever since iPhone, Android, Windows Mobile and Symbian now have a competitor which has a growing market share.

The OS is an extension of the Samsung’s TouchWiz UI. The OS is meant for touch screen phones only and Samsung hopes to increase the market share by some 50%. Developers have been encouraged to develop applications on for Bada. Since it is meant for smart devices therefore the apps are themselves going to be advanced in any and every form. Features will include motion sensing, face detection, web control, weather updating and sensing various activities etc.

Some of the service features of the Bada OS include device synchronization, e-commerce services, location based services, content management and social networking that is location based. The SDK is available for download at a dedicated website.

Linked closely to this whole story is the Bada challenge award for developers to share an amount of $ 2,700,000 by simply submitting apps for the OS. Users will be able to buy apps form the Bada store and make payments via their mobile phone bills. Upon launch the app store will be available to some 50 countries and by the second half of 2010 it will be global.

Handsets are expected to be released in first half of 2010. More info at the Bada website.

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